{"id":4694,"date":"2025-12-09T00:13:31","date_gmt":"2025-12-08T21:13:31","guid":{"rendered":"https:\/\/blog.sailet.kz\/?p=4694"},"modified":"2025-12-09T00:19:50","modified_gmt":"2025-12-08T21:19:50","slug":"a-trillion-dollar-market-kz","status":"publish","type":"post","link":"https:\/\/blog.sailet.kz\/en\/a-trillion-dollar-market-kz\/","title":{"rendered":"A trillion-dollar market: where is Kazakhstan's IT sector heading in 2025 and where does business money fit into this race"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4694\" class=\"elementor elementor-4694\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a83f91 e-flex e-con-boxed e-con e-parent\" data-id=\"8a83f91\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6474ef5 elementor-widget elementor-widget-text-editor\" data-id=\"6474ef5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>The Kazakh software development market has stopped being the \u201cservice staff\u201d for oil companies and banks. Today it is an industry worth more than 1 trillion tenge that grows faster than the country's GDP.<\/h5><h5>We have analyzed closed reports and market data from 2022 to 2025 to show a real map of digital transformation: who orders what, how much it costs, and why medium-sized businesses found themselves at the epicenter of a technological storm.<\/h5><h2>Phenomenon of explosive growth<\/h2><p class=\"translation-block\"><span style=\"font-weight: 400;\">\u0415\u0441\u043b\u0438 \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u043d\u0430 \u0441\u0443\u0445\u0438\u0435 \u0446\u0438\u0444\u0440\u044b, \u0434\u0438\u043d\u0430\u043c\u0438\u043a\u0430 \u0432\u043f\u0435\u0447\u0430\u0442\u043b\u044f\u0435\u0442. \u041e\u0431\u044a\u0435\u043c \u0443\u0441\u043b\u0443\u0433 \u043f\u043e \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0435 \u041f\u041e \u0438 IT-\u043a\u043e\u043d\u0441\u0430\u043b\u0442\u0438\u043d\u0433\u0443 \u0432 \u041a\u0430\u0437\u0430\u0445\u0441\u0442\u0430\u043d\u0435 \u043f\u0440\u043e\u0431\u0438\u043b \u043f\u0441\u0438\u0445\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u0443\u044e \u043e\u0442\u043c\u0435\u0442\u043a\u0443 \u0432 <\/span><b>1,089 \u0442\u0440\u043b\u043d \u0442\u0435\u043d\u0433\u0435<\/b><span style=\"font-weight: 400;\">, \u043f\u043e\u043a\u0430\u0437\u0430\u0432 \u0440\u043e\u0441\u0442 \u043d\u0430 <\/span><b>41%<\/b><span style=\"font-weight: 400;\"> \u0433\u043e\u0434 \u043a \u0433\u043e\u0434\u0443.<\/span><\/p><p class=\"translation-block\"><span style=\"font-weight: 400;\">\u0415\u0449\u0435 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u0435\u0435 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430 \u044d\u0442\u043e\u0433\u043e \u0440\u043e\u0441\u0442\u0430. \u0415\u0441\u043b\u0438 \u0440\u0430\u043d\u044c\u0448\u0435 \u043b\u044c\u0432\u0438\u043d\u0443\u044e \u0434\u043e\u043b\u044e \u0437\u0430\u043d\u0438\u043c\u0430\u043b\u0430 \u043f\u0440\u043e\u0434\u0430\u0436\u0430 \u00ab\u0436\u0435\u043b\u0435\u0437\u0430\u00bb \u0438 \u043b\u0438\u0446\u0435\u043d\u0437\u0438\u0439, \u0442\u043e \u0441\u0435\u0439\u0447\u0430\u0441 \u0434\u0440\u0430\u0439\u0432\u0435\u0440 \u2014 \u0438\u043c\u0435\u043d\u043d\u043e \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043a\u043e\u0434\u0430. \u0421\u0435\u0433\u043c\u0435\u043d\u0442 \u0437\u0430\u043a\u0430\u0437\u043d\u043e\u0439 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0438 (custom development) \u0432\u044b\u0440\u043e\u0441 \u0441\u0440\u0430\u0437\u0443 \u043d\u0430 <\/span><b>60,3%<\/b><span style=\"font-weight: 400;\">, \u0434\u043e\u0441\u0442\u0438\u0433\u043d\u0443\u0432 <\/span><b>599 \u043c\u043b\u0440\u0434 \u0442\u0435\u043d\u0433\u0435<\/b><span style=\"font-weight: 400;\">. \u0414\u043b\u044f \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044f: \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0430 \u0441\u0442\u0440\u0430\u043d\u044b \u0432 \u0446\u0435\u043b\u043e\u043c \u0440\u0430\u0441\u0442\u0435\u0442 \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 4-5%, \u0430 IT-\u0441\u0435\u043a\u0442\u043e\u0440 \u043e\u0431\u0433\u043e\u043d\u044f\u0435\u0442 \u0435\u0451 \u0432 10 \u0440\u0430\u0437.<\/span><\/p><p><span style=\"font-weight: 400;\">This means one thing: business en masse shifts budgets from offline and traditional marketing to creating their own digital assets.<\/span><\/p><h2>\u201cMiddle Business Trap\u201d: Desire exists but resources don\u2019t?<\/h2><p class=\"translation-block\">For a long time, the market was divided between giants (banks, telecoms, national companies) who bought the best developers, and small businesses who were satisfied with website builders. But in 2024-2025, focus shifted to medium-sized businesses (companies with annual turnover over 50 million tenge or higher).<\/p><h4><span style=\"font-weight: 400;\">Here there emerged a paradoxical situation:<\/span><\/h4><ul><li style=\"font-weight: 400;\" aria-level=\"1\" class=\"translation-block\"><b>Awareness at its peak:<\/b><span style=\"font-weight: 400\"> According to surveys, 85% of entrepreneurs in Kazakhstan understand that without going digital they will lose the market, and 90% see it as the only way to respond to customer requests.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\" class=\"translation-block\"><b>Reality lags behind:<\/b><span style=\"font-weight: 400\"> However, effectively using digital tools do only about 11% of companies.<\/li><\/ul><p class=\"translation-block\"><span style=\"font-weight: 400\">What\u2019s the problem? Cost and complexity of entry. Market estimates suggest that developing a full-fledged digital product under key (for example, an Uber-like app for logistics or customized ERP) <\/span><b>costs $100,000-$300,000<\/b><span style=\"font-weight: 400\">. This is a serious investment that scares entrepreneurs accustomed to budgeting for \u201ca site for a million tenge.\u201d<\/p><h2>What are companies really buying? (Spoiler: not landing pages)<\/h2><p><span style=\"font-weight: 400;\">Demand analysis shows that the era of simple websites is gone. Nowadays, businesses invest in assets that directly affect profit margins:<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0421\u0443\u043f\u0435\u0440-\u0430\u043f\u043f\u044b \u0438 \u044d\u043a\u043e\u0441\u0438\u0441\u0442\u0435\u043c\u044b.<\/b><span style=\"font-weight: 400;\"> \u0414\u0430\u0436\u0435 \u043b\u043e\u043a\u0430\u043b\u044c\u043d\u044b\u0435 \u0438\u0433\u0440\u043e\u043a\u0438 (\u0441\u0435\u0442\u0438 \u0444\u0438\u0442\u043d\u0435\u0441-\u043a\u043b\u0443\u0431\u043e\u0432, \u0440\u0438\u0442\u0435\u0439\u043b) \u0445\u043e\u0442\u044f\u0442 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0441 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u043e\u0439 \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0438, \u043e\u043f\u043b\u0430\u0442\u043e\u0439 \u0438 \u0441\u0435\u0440\u0432\u0438\u0441\u043e\u043c, \u0447\u0442\u043e\u0431\u044b \u043d\u0435 \u043e\u0442\u0434\u0430\u0432\u0430\u0442\u044c \u043a\u043e\u043c\u0438\u0441\u0441\u0438\u044e \u0430\u0433\u0440\u0435\u0433\u0430\u0442\u043e\u0440\u0430\u043c.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\" class=\"translation-block\"><b>Total integration.  <\/b><span style=\"font-weight: 400\">Businesses are tired of a \"zoo\" of systems. The main request is to link 1C, CRM, warehouses, cash registers, and marketplaces into a single organism where data updates in real-time.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\" class=\"translation-block\"><b>AI not just for hype. <\/b><span style=\"font-weight: 400\"> While everyone played around with ChatGPT in 2023, today companies implement AI agents. Such systems can automate up <\/span><b>to 40% <\/b><span style=\"font-weight: 400\">of routine operations (processing applications, primary documentation), which is critical given labor shortages. Statistics don't lie: companies implementing AI grow revenue 15% faster than competitors.<\/li><\/ol><h2>Labor crisis and search for partner<\/h2><p><span style=\"font-weight: 400;\">The main limiting factor of the market is lack of people. Large players heated up salary rates, making it economically unprofitable for midsize businesses to maintain strong in-house teams.<\/span><\/p><p><span style=\"font-weight: 400;\">This led to changes in the landscape of contractors. Customers face a difficult choice:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\" class=\"translation-block\"><b>Global corporations (EPAM, Netcracker, etc.): <\/b><span style=\"font-weight: 400\">Guarantee quality, but their bills and bureaucracy often exceed the reach of local businesses, prioritizing Western contracts.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\" class=\"translation-block\"><b>Freelancers and small studios::<\/b><span style=\"font-weight: 400\"> Cheap, but carry huge risks of schedule delays and misunderstanding business logic.<\/li><\/ul><p class=\"translation-block\"><b>Third path: Visionary Pragmatists<\/b><span style=\"font-weight: 400\"> At the intersection of these extremes, a new class of companies formed in Kazakhstan\u2014so-called niche visionaries (according to Gartner classification). These studios:<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Have expertise comparable to enterprise level (AI, Big Data, complex architecture).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Retain boutique-level flexibility and transparency.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Focus on specific industries (fintech, edtech, logistics), understanding internal business processes rather than just coding.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">It is this segment that is growing fastest because it offers businesses not simply \"buying developer hours,\" but solving business problems.<\/span><\/p><h2>Sailet Strategy: Automation before Code<\/h2><p class=\"translation-block\">We at Sailet observe this evolution firsthand. Analyzing the market, we see that successful projects are those where the client and developer work transparently together.<\/p><p class=\"translation-block\"><span style=\"font-weight: 400;\">\u041d\u0430\u0448 \u043e\u043f\u044b\u0442 \u0440\u0430\u0431\u043e\u0442\u044b (\u0432 \u0442\u043e\u043c \u0447\u0438\u0441\u043b\u0435 \u043f\u0440\u0438\u0437\u043d\u0430\u043d\u0438\u0435 \u0441\u0442\u0443\u0434\u0438\u0435\u0439 \u21161 \u0432 \u041a\u0430\u0437\u0430\u0445\u0441\u0442\u0430\u043d\u0435 \u043f\u043e \u0432\u0435\u0440\u0441\u0438\u0438 Clutch ) \u043f\u043e\u0434\u0442\u0432\u0435\u0440\u0436\u0434\u0430\u0435\u0442: \u0441\u0435\u0433\u043e\u0434\u043d\u044f \u043d\u0435\u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e \u043f\u0440\u043e\u0441\u0442\u043e \u043d\u0430\u043f\u0438\u0441\u0430\u0442\u044c \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u043a\u043e\u0434. \u0420\u044b\u043d\u043e\u043a \u0442\u0440\u0435\u0431\u0443\u0435\u0442 <\/span><b>\u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u0442\u0432\u0430 \u0432 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u0438<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p class=\"translation-block\"><span style=\"font-weight: 400\">Therefore, we took the position of technology partners for those who have outgrown boxed solutions but do not want to drown in the bureaucracy of giant integrators. Whether it's automating pawnshop business (where we became leaders in our niche) or implementing AI analytics for startups\u2014the key success factor becomes process <\/span><b>transparency <\/b><span style=\"font-weight: 400\"> and focus<\/span><b> on business metrics.<\/b><span style=\"font-weight: 400\">.<\/span><\/p><h2>Summary<\/h2><p><span style=\"font-weight: 400;\">2025 will be the year when the gap between \"digital\" and \"analogue\" companies becomes critical. A trillion-tenge market isn\u2019t just statistics\u2014it indicates your competitors are already investing in efficiency.<\/span><\/p><p><span style=\"font-weight: 400;\">Today's winning strategy isn't bloated payrolls, but finding a partner who possesses both a \"visionary\" view of technologies (AI, automation) and an \"engineering\" approach to implementation.<\/span><\/p><p><i><span style=\"font-weight: 400;\">Prepared by the analytical department of Sailet.kz based on data from Profit.kz, IDC, and National Bureau of Statistics.<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec065f6 e-flex e-con-boxed e-con e-parent\" data-id=\"ec065f6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bdbf25b e-con-full e-flex e-con e-child\" data-id=\"bdbf25b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57baf34 elementor-widget elementor-widget-spacer\" data-id=\"57baf34\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8572aed elementor-widget elementor-widget-heading\" data-id=\"8572aed\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u2726 Schedule a consultation right now<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9dd3489 elementor-widget elementor-widget-text-editor\" data-id=\"9dd3489\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"rec814503482\" class=\"r t-rec t-rec_pt_90\" data-animationappear=\"off\" data-record-type=\"396\" data-bg-color=\"#ffffff\">\n<div class=\"t396\">\n<div class=\"t396__artboard rendered\" data-artboard-recid=\"814503482\" data-artboard-screens=\"320,480,640,960,1200\" data-artboard-height=\"320\" data-artboard-valign=\"center\" data-artboard-upscale=\"grid\" data-artboard-height-res-320=\"370\" data-artboard-height-res-480=\"320\" data-artboard-height-res-640=\"320\" data-artboard-height-res-960=\"290\" data-artboard-proxy-min-offset-top=\"0\" data-artboard-proxy-min-height=\"320\" data-artboard-proxy-max-height=\"320\">\n<div class=\"t396__elem tn-elem tn-elem__8145034821728645407073 t-animate t-animate_started\" data-elem-id=\"1728645407073\" data-elem-type=\"text\" data-field-top-value=\"119\" data-field-left-value=\"60\" data-field-width-value=\"647\" data-field-axisy-value=\"top\" data-field-axisx-value=\"left\" data-field-container-value=\"grid\" data-field-topunits-value=\"px\" data-field-leftunits-value=\"px\" data-field-heightunits-value=\"\" data-field-widthunits-value=\"px\" data-animate-style=\"fadeinup\" data-animate-duration=\"1\" data-animate-distance=\"100\" data-animate-mobile=\"y\" data-field-top-res-320-value=\"149\" data-field-left-res-320-value=\"20\" data-field-width-res-320-value=\"281\" data-field-top-res-480-value=\"122\" data-field-left-res-480-value=\"39\" data-field-width-res-480-value=\"400\" data-field-top-res-640-value=\"131\" data-field-left-res-640-value=\"40\" data-field-width-res-640-value=\"560\" data-field-top-res-960-value=\"92\" data-field-left-res-960-value=\"40\" data-field-width-res-960-value=\"582\" data-fields=\"top,left,width,container,axisx,axisy,widthunits,leftunits,topunits\" data-observer-ready=\"true\">\n<div class=\"tn-atom\" data-ninja-font=\"montserrat_thin_normal_tw9ud\">and learn more about how implementing IT solutions can help your business improve.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de34ff8 elementor-widget elementor-widget-button\" data-id=\"de34ff8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#popform\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Sign Up<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7ad150 elementor-widget elementor-widget-spacer\" data-id=\"c7ad150\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3dd379bd e-flex e-con-boxed e-con e-parent\" data-id=\"3dd379bd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-729d1cfc elementor-widget elementor-widget-spacer\" data-id=\"729d1cfc\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"The Kazakh software development market has stopped being the \u201cservice staff\u201d for oil companies and banks. Today it is an industry worth more than 1 trillion tenge that grows faster than the country's GDP.","protected":false},"author":3,"featured_media":4701,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","footnotes":""},"categories":[9,17,30],"tags":[],"class_list":["post-4694","post","type-post","status-publish","format-standard","has-post-thumbnail","category-9","category-17","category---ru-ru-ru","cs-entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0420\u044b\u043d\u043e\u043a \u043d\u0430 \u0442\u0440\u0438\u043b\u043b\u0438\u043e\u043d: \u043a\u0443\u0434\u0430 \u0434\u0432\u0438\u0436\u0435\u0442\u0441\u044f IT-\u0441\u0435\u043a\u0442\u043e\u0440 \u041a\u0430\u0437\u0430\u0445\u0441\u0442\u0430\u043d\u0430 \u0432 2025 \u0433\u043e\u0434\u0443 \u0438 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