{"id":4694,"date":"2025-12-09T00:13:31","date_gmt":"2025-12-08T21:13:31","guid":{"rendered":"https:\/\/blog.sailet.kz\/?p=4694"},"modified":"2025-12-09T00:19:50","modified_gmt":"2025-12-08T21:19:50","slug":"a-trillion-dollar-market-kz","status":"publish","type":"post","link":"https:\/\/blog.sailet.kz\/es\/a-trillion-dollar-market-kz\/","title":{"rendered":"Un mercado de un bill\u00f3n: hacia d\u00f3nde se mueve el sector TI de Kazajist\u00e1n en 2025 y d\u00f3nde est\u00e1 el dinero de las empresas en esta carrera"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4694\" class=\"elementor elementor-4694\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a83f91 e-flex e-con-boxed e-con e-parent\" data-id=\"8a83f91\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6474ef5 elementor-widget elementor-widget-text-editor\" data-id=\"6474ef5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>El mercado kazajo de desarrollo de software ha dejado de ser el \"personal de servicio\" para la industria petrolera y los bancos. Hoy es una industria con un volumen de m\u00e1s de 1 bill\u00f3n de tenge, que crece m\u00e1s r\u00e1pido que el PIB del pa\u00eds.<\/h5><h5>Hemos analizado informes cerrados y datos de mercado de 2022 a 2025 para mostrar el mapa real de la transformaci\u00f3n digital: qui\u00e9n contrata, cu\u00e1nto cuesta y por qu\u00e9 las empresas medianas se han encontrado en el epicentro de la tormenta tecnol\u00f3gica.<\/h5><h2>El fen\u00f3meno del crecimiento explosivo<\/h2><p class=\"translation-block\"><span style=\"font-weight: 400\">Si observamos las cifras fr\u00edas, la din\u00e1mica es impresionante. El volumen de servicios de desarrollo de software y consultor\u00eda TI en Kazajist\u00e1n super\u00f3 la barrera psicol\u00f3gica de <\/span><b>1,089 billones de tenge<\/b><span style=\"font-weight: 400\">, mostrando un crecimiento del <\/span><b>41%<\/b><span style=\"font-weight: 400\"> interanual.<\/span><\/p><p class=\"translation-block\"><span style=\"font-weight: 400\">A\u00fan m\u00e1s interesante es la estructura de este crecimiento. Si antes la mayor parte la ocupaba la venta de \"hardware\" y licencias, ahora el motor es la creaci\u00f3n de c\u00f3digo \u00fanico. El segmento de desarrollo a medida (custom development) creci\u00f3 un <\/span><b>60,3%<\/b><span style=\"font-weight: 400\">, alcanzando los <\/span><b>599 mil millones de tenge<\/b><span style=\"font-weight: 400\">. En comparaci\u00f3n: la econom\u00eda del pa\u00eds en su conjunto crece a un ritmo del 4-5%, mientras que el sector TI lo supera en 10 veces.<\/span><\/p><p><span style=\"font-weight: 400;\">Esto significa una cosa: las empresas est\u00e1n trasladando masivamente sus presupuestos del offline y el marketing cl\u00e1sico hacia la creaci\u00f3n de sus propios activos digitales.<\/span><\/p><h2>La \"trampa de la mediana empresa\": \u00bfhay deseo, pero no recursos?<\/h2><p class=\"translation-block\"><span style=\"font-weight: 400\">Durante mucho tiempo, el mercado estuvo dividido entre los gigantes (bancos, telecomunicaciones, empresas nacionales), que acaparaban a los mejores desarrolladores, y las peque\u00f1as empresas, a las que les bastaba con los constructores de sitios web. Pero en 2024-2025, el foco se ha desplazado hacia la <\/span><b>mediana empresa<\/b><span style=\"font-weight: 400\"> (compa\u00f1\u00edas con una facturaci\u00f3n a partir de 50 millones de tenge\/a\u00f1o).<\/span><\/p><h4><span style=\"font-weight: 400;\">Aqu\u00ed se ha dado una situaci\u00f3n parad\u00f3jica:<\/span><\/h4><ul><li style=\"font-weight: 400;\" aria-level=\"1\" class=\"translation-block\"><b>Conciencia en su punto m\u00e1ximo:<\/b><span style=\"font-weight: 400\"> Seg\u00fan encuestas, <\/span><b>el 85%<\/b><span style=\"font-weight: 400\"> de los empresarios en Kazajist\u00e1n entiende que sin lo \"digital\" perder\u00e1n el mercado, y el <\/span><b>90%<\/b><span style=\"font-weight: 400\"> ve en ello la \u00fanica forma de responder a las demandas de los clientes.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\" class=\"translation-block\"><b>La realidad se queda atr\u00e1s:<\/b><span style=\"font-weight: 400\"> Sin embargo, solo <\/span><b>~11%<\/b><span style=\"font-weight: 400\"> de las empresas utilizan eficazmente las herramientas digitales.<\/span><\/li><\/ul><p class=\"translation-block\"><span style=\"font-weight: 400\">\u00bfCu\u00e1l es el problema? El costo y la complejidad de la entrada. Seg\u00fan estimaciones de mercado, la creaci\u00f3n de un producto digital completo \"llave en mano\" (por ejemplo, una aplicaci\u00f3n tipo Uber para log\u00edstica o un ERP personalizado) cuesta entre <\/span><b>$100,000 y $300,000<\/b><span style=\"font-weight: 400\">. Esta es una inversi\u00f3n seria que asusta a los empresarios acostumbrados a presupuestos de \"sitio web por un mill\u00f3n de tenge\".<\/span><\/p><h2>\u00bfQu\u00e9 est\u00e1n comprando realmente las empresas? (Spoiler: no son landing pages)<\/h2><p><span style=\"font-weight: 400;\">El an\u00e1lisis de la demanda muestra que la era de los sitios web simples ha quedado atr\u00e1s. Ahora las empresas invierten en activos que impactan directamente en el margen:<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\" class=\"translation-block\"><b>S\u00faper aplicaciones y ecosistemas.<\/b><span style=\"font-weight: 400\"> Incluso los actores locales (cadenas de gimnasios, retail) quieren sus propias aplicaciones con programa de fidelizaci\u00f3n, pago y servicio, para no pagar comisiones a los agregadores.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\" class=\"translation-block\"><b>Integraci\u00f3n total.<\/b><span style=\"font-weight: 400\"> Las empresas est\u00e1n hartas del \"zool\u00f3gico\" de sistemas. La principal demanda es conectar 1C, CRM, almac\u00e9n, cajas y marketplaces en un solo organismo, donde los datos se actualicen en tiempo real.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\" class=\"translation-block\"><b>IA no por moda.<\/b><span style=\"font-weight: 400\"> Si en 2023 todos \"jugaban\" con ChatGPT, ahora las empresas est\u00e1n implementando agentes de IA. Estos sistemas pueden automatizar hasta el <\/span><b>40%<\/b><span style=\"font-weight: 400\"> de las operaciones rutinarias (gesti\u00f3n de solicitudes, contabilidad primaria), algo cr\u00edtico ante la escasez de talento. Las estad\u00edsticas son implacables: las empresas que implementan IA hacen crecer sus ingresos un <\/span><b>15%<\/b><span style=\"font-weight: 400\"> m\u00e1s r\u00e1pido que sus competidores.<\/span><\/li><\/ol><h2>Crisis de talento y b\u00fasqueda de socio<\/h2><p><span style=\"font-weight: 400;\">El principal factor restrictivo del mercado es la escasez de personas. Los grandes actores han sobrecalentado el mercado salarial, y para la mediana empresa resulta econ\u00f3micamente inviable mantener un equipo interno fuerte.<\/span><\/p><p><span style=\"font-weight: 400;\">Esto ha llevado a un cambio en el panorama de los contratistas. Los clientes se enfrentan a una elecci\u00f3n dif\u00edcil:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\" class=\"translation-block\"><b>Grandes corporaciones globales (EPAM, Netcracker, etc.):<\/b><span style=\"font-weight: 400\"> Garantizan calidad, pero sus facturas y burocracia son a menudo inasumibles para el negocio local, y su prioridad siempre son los contratos occidentales.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\" class=\"translation-block\"><b>Freelance y peque\u00f1os estudios:<\/b><span style=\"font-weight: 400\"> Econ\u00f3mico, pero conllevan grandes riesgos de incumplimiento de plazos y falta de comprensi\u00f3n de la l\u00f3gica de negocio.<\/span><\/li><\/ul><p class=\"translation-block\"><b>El tercer camino: \"Visionarios pragm\u00e1ticos\"<\/b><span style=\"font-weight: 400\"> En la intersecci\u00f3n de estos extremos, en Kazajist\u00e1n se ha formado una clase de empresas de nuevo tipo, los llamados <\/span><b>\"visionarios de nicho\"<\/b><span style=\"font-weight: 400\"> (seg\u00fan la clasificaci\u00f3n de Gartner). Son estudios que:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Poseen experiencia a nivel de enterprise (IA, Big Data, arquitectura compleja).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mantienen la flexibilidad y transparencia de un boutique.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Se especializan en industrias concretas (Fintech, EdTech, log\u00edstica), entendiendo los procesos de negocio desde dentro, y no solo el c\u00f3digo.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Precisamente este segmento es el que crece m\u00e1s r\u00e1pido, ya que ofrece a las empresas no la \"compra de horas de desarrollo\", sino una soluci\u00f3n a un problema de negocio.<\/span><\/p><h2>Estrategia de Sailet: Automatizaci\u00f3n antes que c\u00f3digo<\/h2><p class=\"translation-block\"><span style=\"font-weight: 400\">En <\/span><b>Sailet<\/b><span style=\"font-weight: 400\"> observamos esta evoluci\u00f3n desde dentro. Al analizar el mercado, vemos que los proyectos que tienen \u00e9xito son aquellos en los que el cliente y el desarrollador trabajan en una relaci\u00f3n transparente.<\/span><\/p><p class=\"translation-block\"><span style=\"font-weight: 400\">Nuestra experiencia (incluido el reconocimiento como el estudio n\u00famero 1 en Kazajist\u00e1n seg\u00fan Clutch) confirma que hoy en d\u00eda no basta con escribir c\u00f3digo de calidad. El mercado exige <\/span><b>una asociaci\u00f3n en automatizaci\u00f3n<\/b><span style=\"font-weight: 400\">.<\/span><\/p><p class=\"translation-block\"><span style=\"font-weight: 400\">Por eso hemos adoptado la posici\u00f3n de socio tecnol\u00f3gico para aquellos que han superado las soluciones empaquetadas, pero no quieren hundirse en la burocracia de los integradores gigantes. Ya sea la automatizaci\u00f3n del negocio de casas de empe\u00f1o (donde nos hemos convertido en l\u00edderes del nicho) o la implementaci\u00f3n de an\u00e1lisis basados en IA para startups, el factor clave del \u00e9xito es la <\/span><b>transparencia de los procesos<\/b><span style=\"font-weight: 400\"> y el enfoque en las <\/span><b>m\u00e9tricas de negocio<\/b><span style=\"font-weight: 400\">.<\/span><\/p><h2>Resumen<\/h2><p><span style=\"font-weight: 400;\">2025 ser\u00e1 el a\u00f1o en que la brecha entre las empresas \"digitales\" y las \"anal\u00f3gicas\" se vuelva cr\u00edtica. Un mercado de un bill\u00f3n de tenge no es solo una estad\u00edstica, es un indicador de que sus competidores ya est\u00e1n invirtiendo en eficiencia.<\/span><\/p><p><span style=\"font-weight: 400;\">La estrategia ganadora hoy no es engordar la plantilla, sino encontrar un socio que tenga una visi\u00f3n \"visionaria\" de la tecnolog\u00eda (IA, automatizaci\u00f3n), pero un enfoque \"ingenieril\" en la implementaci\u00f3n.<\/span><\/p><p><i><span style=\"font-weight: 400;\">Material elaborado por el departamento anal\u00edtico de Sailet.kz basado en datos de Profit.kz, IDC y la Oficina Nacional de Estad\u00edstica.<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec065f6 e-flex e-con-boxed e-con e-parent\" data-id=\"ec065f6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bdbf25b e-con-full e-flex e-con e-child\" data-id=\"bdbf25b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57baf34 elementor-widget elementor-widget-spacer\" data-id=\"57baf34\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8572aed elementor-widget elementor-widget-heading\" data-id=\"8572aed\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u2726 Reg\u00edstrese para una consulta ahora mismo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9dd3489 elementor-widget elementor-widget-text-editor\" data-id=\"9dd3489\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"rec814503482\" class=\"r t-rec t-rec_pt_90\" data-animationappear=\"off\" data-record-type=\"396\" data-bg-color=\"#ffffff\">\n<div class=\"t396\">\n<div class=\"t396__artboard rendered\" data-artboard-recid=\"814503482\" data-artboard-screens=\"320,480,640,960,1200\" data-artboard-height=\"320\" data-artboard-valign=\"center\" data-artboard-upscale=\"grid\" data-artboard-height-res-320=\"370\" data-artboard-height-res-480=\"320\" data-artboard-height-res-640=\"320\" data-artboard-height-res-960=\"290\" data-artboard-proxy-min-offset-top=\"0\" data-artboard-proxy-min-height=\"320\" data-artboard-proxy-max-height=\"320\">\n<div class=\"t396__elem tn-elem tn-elem__8145034821728645407073 t-animate t-animate_started\" data-elem-id=\"1728645407073\" data-elem-type=\"text\" data-field-top-value=\"119\" data-field-left-value=\"60\" data-field-width-value=\"647\" data-field-axisy-value=\"top\" data-field-axisx-value=\"left\" data-field-container-value=\"grid\" data-field-topunits-value=\"px\" data-field-leftunits-value=\"px\" data-field-heightunits-value=\"\" data-field-widthunits-value=\"px\" data-animate-style=\"fadeinup\" data-animate-duration=\"1\" data-animate-distance=\"100\" data-animate-mobile=\"y\" data-field-top-res-320-value=\"149\" data-field-left-res-320-value=\"20\" data-field-width-res-320-value=\"281\" data-field-top-res-480-value=\"122\" data-field-left-res-480-value=\"39\" data-field-width-res-480-value=\"400\" data-field-top-res-640-value=\"131\" data-field-left-res-640-value=\"40\" data-field-width-res-640-value=\"560\" data-field-top-res-960-value=\"92\" data-field-left-res-960-value=\"40\" data-field-width-res-960-value=\"582\" data-fields=\"top,left,width,container,axisx,axisy,widthunits,leftunits,topunits\" data-observer-ready=\"true\">\n<div class=\"tn-atom\" data-ninja-font=\"montserrat_thin_normal_tw9ud\">y descubra c\u00f3mo la implementaci\u00f3n de soluciones IT puede ayudar a su empresa a mejorar<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de34ff8 elementor-widget elementor-widget-button\" data-id=\"de34ff8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#popform\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Inscribirse<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7ad150 elementor-widget elementor-widget-spacer\" data-id=\"c7ad150\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3dd379bd e-flex e-con-boxed e-con e-parent\" data-id=\"3dd379bd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-729d1cfc elementor-widget elementor-widget-spacer\" data-id=\"729d1cfc\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"El mercado kazajo de desarrollo de software ha dejado de ser el \"personal de servicio\" para la industria petrolera y los bancos. Hoy es una industria con un volumen de m\u00e1s de 1 bill\u00f3n de tenge...","protected":false},"author":3,"featured_media":4701,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","footnotes":""},"categories":[9,17,30],"tags":[],"class_list":["post-4694","post","type-post","status-publish","format-standard","has-post-thumbnail","category-9","category-17","category---ru-ru-ru","cs-entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0420\u044b\u043d\u043e\u043a \u043d\u0430 \u0442\u0440\u0438\u043b\u043b\u0438\u043e\u043d: \u043a\u0443\u0434\u0430 \u0434\u0432\u0438\u0436\u0435\u0442\u0441\u044f IT-\u0441\u0435\u043a\u0442\u043e\u0440 \u041a\u0430\u0437\u0430\u0445\u0441\u0442\u0430\u043d\u0430 \u0432 2025 \u0433\u043e\u0434\u0443 \u0438 \u0433\u0434\u0435 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