With the advent of new technologies and capabilities, it is becoming increasingly difficult for companies to do without implementing them into their workflows. Business automation is becoming a necessity, as it can increase speed and efficiency and, as a result, give you a distinct advantage over your competitors.
In this article, we will look at five trends in business process automation and discuss their application for the company.
Automation of work with customer data
One of the major trends in automation is the collection of customer data. If you manage this flow properly, you can significantly improve business performance. Structuring the collection of data, analyzing it, allows companies to best attract and retain customers, close their needs, monitor the quality of collected data and profit growth.
As business grows, so does the flow of data that needs to be processed and not lost, for this, tools like:
- CRM systems
- CDP systems
- DMP systems
What differentiates these platforms is what data they are able to collect, what sources they use, and how they add value to the business environment.
For example, DMP (Data Management Platform) helps companies customize advertising strategies and reach the right audience segments. Services that offer advanced analytics and reporting tools, such as Adobe Audience Manager and Oracle BlueKai, may be suitable for this purpose.
CDP (Customer Data Platforms) create continuously updated customer profiles that are constantly updated with new information.
Typically, they store all of a customer's digital history: interactions with content, sessions in apps and on websites, and offline event and store visits.
The main goal of CDP is to provide a unique profile of the user, to better understand and provide a personalized service experience, as well as improve interaction with them. The following services can be highlighted here: Rontar, RetailCRM and MindBox.
CRM system (Customer Relationship Management) is used to keep track of potential and current customers, as well as to plan further communication with them. It collects less information than other systems, but only stores data on direct interactions between the company and the customer.
The CRM system can store details of various interactions: support calls, information about previous purchases, records of phone conversations with a manager or voice robot, correspondence with a chatbot.
Examples of tools include: Bitrix24, amoCRM and Zoho CRM.
If you learn how to properly collect and store the data you receive, you can transform your business into a successful, customer-centric, growing product.
No-code services
Another major trend is the emergence of no-code services that allow you to create applications and automate business processes without the need for programming. These platforms offer a set of ready-made tools and interfaces with which the user creates an application by simply dragging and dropping elements and customizing the logic.
Let's take a look at when no-code services are used:
Website Development.
There are constructors that offer ready-made templates with which you can create a variety of web pages from small landings to full-fledged online stores, among the most popular: Tilda, Wix, WordPress and Squarespace
Designers for E-commerce.
Platforms, with the ability to choose a suitable design, content customization and management tools. Here are some examples of such platforms: Shopify and Advantshop
Application Development.
With the help of such services, you can create interfaces, customize functionality, and publish apps to Google Play and App Store.
Services such as: Adalo, Bubble and OutSystems.
Digital Doppelgangers
Digital Twins is becoming popular in the business process automation industry.
It is a virtual model of an object, process or system. It is created based on data collected from various sources and can be used to model and optimize business processes. This enables companies to predict outcomes and conduct scenario analysis, and therefore make informed decisions for business growth.
A few of the most used tools for creating digital doubles:
Mindbox - is a platform for creating and managing digital twins of customers. It is a tool for collecting, storing and analyzing customer data. It allows you to create personalized marketing campaigns and offer individual offers.
RetailCRM - A customer relationship management system that also includes digital twin functions. Allows you to collect and store information about customers, their purchases, preferences and interactions with the company to provide a personalized customer experience.
Loyverse - a loyalty management platform and loyalty program that also includes the creation of digital twins of customers.
These tools enable you to easily collect and analyze customer data to offer personalized solutions and improve service levels.
Document management systems
Document workflow integration has also become part of everyday life for many companies. After all, traditional manual document management can be not only labor-intensive but also error-prone. EDMS allows automating the processes of creating, editing, approving and storing documents; providing easier access to them, improving control over workflows and enhancing information security.
EDMS is divided into custom development and off-the-shelf solutions, let's look at each type separately:
Customized development
It allows you to customize the document flow in accordance with the needs of businesses, fully adapt the system to work processes, which will ensure efficiency and ease of use.
If you are interested in custom development, you can read more about our service EDS development.
Ready-made solutions
Various template services that offer a wide range of functionality and are ready to use, without having to be developed from scratch. Examples of such systems are: 1:C, InDocs and Documentolog.
Often offered as services or software that can be integrated with an existing system or used as a stand-alone product.
The choice between custom development and off-the-shelf solutions depends on the needs and capabilities of the organization. Custom development ensures flexibility and alignment with business processes, while off-the-shelf solutions offer rapid availability and vendor support.
Optimized BI analytics
Data analytics is becoming more and more in demand. It allows companies to process large volumes of data and extract the right metrics to make decisions. Optimized BI systems provide real-time visibility into key metrics, data analysis and report generation. This helps companies make informed decisions, identify new opportunities and improve business performance.
Examples include the following services:
QlikView
Allows users to create interactive reports, charts and dashboards to analyze information from different sources.
It has flexible capabilities for summary tables, data filtering, and creating dynamic visualizations.
Tableau
Enables you to easily create dashboards, charts, and reports. It also offers a suite of tools for working with data, including the ability to collapse, filter, link and create calculations, and offers real-time interaction with data.
Power BI
Can visualize and analyze data from various sources, create dynamic reports and interactive dashboards. It has a wide range of capabilities, including ETL tools (data extraction, transformation and loading), powerful data modeling features and integration with other Microsoft applications.
Artificial Intelligence
Probably the most popular trend today, AI offers promising opportunities in the use of algorithms and analytical models to process and analyze large amounts of data.
Neural network-related systems can automatically recognize images, texts and sounds, learn from experience and make predictions. It also allows companies to automate routine tasks, make automated decisions, optimize processes and improve customer service.
Conclusion
These trends help companies improve their efficiency, optimize business processes and achieve a competitive advantage. This, in turn, contributes to significant cost reduction, increased productivity, and improved service quality.
If you want to stay competitive, you should consider incorporating these solutions into your processes to always stay ahead of the curve.
Also if you want to automate your business processes, our team is always ready to help you.
For more information, please visit our website sailet.kz
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