Opening a store and providing a quality assortment is absolutely not enough. It is essential to work on customer service and, most importantly, collect data. A single purchase means little with the current markup in supermarkets. It is necessary to retain the customer by consistently offering them what they want to buy. Mobile applications are becoming a key tool for supermarkets in Kazakhstan. They not only help improve customer service but also allow for a quick return on investment.
At Sailet, we have a deep understanding of our clients, who aim for a quick return and efficient budget turnover. For over 7 years, we have been developing software solutions for businesses, optimizing processes, and creating customer-focused services.
We have thoroughly studied dozens of customer scenarios and developed a step-by-step guide to recoup investments in an app. People in Kazakhstan have long mastered the skill of ordering goods online, making app development significantly reduce the distance between businesses and their customers.
Data collection and analysis
You can complicate the task by implementing classic analytics, but today we are talking about the simplest steps. Use the app to collect information about customer behavior:
- What products they buy;
- How often they make purchases;
- Which promotions they respond to.
Table 1: Example of Data on Purchasing Habits
| client | Purchase frequency (per month) | Average Transaction Value (Tenge) | Preferred Categories |
|---|---|---|---|
| Client 1 | 8 | 8 800 | Fruit, Dairy products |
| Client 2 | 5 | 9 300 | Prepared food, meat |
| Client 3 | 12 | 7 300 | Vegetables, fruits, groceries. |
| Client 4 | 6 | 12 800 | Fish, frozen goods |
Personalization of offers
Many marketers recommend offering discounts on popular products. However, we suggest taking a deeper look at this process. Consider that if a customer regularly buys a certain group of products at full price on a daily basis, they will likely continue doing so. Discounts should be offered on groups of products they purchase less frequently or in smaller quantities.
Based on the collected data, provide personalized promotions:
- Discounts on favorite products.
- Special offers on days when the customer usually does not make purchases.
This will increase loyalty and encourage frequent visits. Bring back customers and segment them into specific categories of interests.
Implementation of a Loyalty Program
Integrate a bonus system into the application. Choose convenient formats so that each customer can bring more profit to the supermarket:
Program Mechanics:
- Point Accumulation: For every amount spent, the customer earns points that can be redeemed for discounts or gifts.
- Loyalty Levels: Introduce different levels (bronze, silver, gold), offering additional privileges at each level.
- Exclusive Offers: Provide special promotions exclusively for loyalty program members.
To make it easier for you to understand the implementation of a loyalty program, we have prepared a step-by-step guide. Follow this link, review our file, and implement the step-by-step instructions.
Effective Use of Push Notifications
One click away from your customer. By sending push notifications to your customers correctly and on time, you can achieve amazing results!
Types of Notifications:
- Transactional: Order confirmations, delivery status updates.
- Personalized Offers: Information about discounts on products of interest to the customer.
- Informational: New product arrivals, changes in store operations.
It is important to do this unobtrusively to avoid driving users away. Avoid sending too many messages daily, as the customer will stop responding to them.
Simplifying the Payment Process
Add payment options:
- Online payments through the app
- Scanning a QR code for quick checkout in the store
- Saving payment details for convenient repeat purchases
Effectiveness Analysis
Regularly track metrics: the number of app installations, user activity (login frequency, purchases made), sales growth, and average transaction value.
Table 2: Effectiveness metrics could look like this
| Metric | Month 1 | Month 2 | Month 3 |
|---|---|---|---|
| App Installations | 1 000 | 3 000 | 5 000 |
| Active Users | 800 | 2 500 | 4 200 |
| Average Transaction Value (Tenge) | 5 000 | 5 500 | 6 000 |
| Purchase Frequency per Customer | 2 | 3 | 4 |
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