How to get rid of queues: automation of ticket sales

Queues when buying tickets are a genre classic. People wait, get nervous, cashiers get confused, and some even leave without waiting. It's time to put an end to this. Online tickets, automated turnstiles, and eliminating the human factor are the path to perfect service.

How was it before?

• Ticket sale only offline, на нескольких кассах.
• During rush hours, cashiers worked in an intensified mode, processing up to 1,500 people per day..
• Entry through wristbands with a chip (buy once — use all season).
• Queues, overlaps, data loss — the full set.

What do they want to implement?

1. Online ticket purchase — the client pre-pays for entry, receives a QR code, and simply scans it at the turnstile.
2. Flexible access system — you can enter, exit, and return during the day without having to buy a new ticket.
3. Automated reports — how many guests, how many paid, what payment methods were used — everything is recorded and sent to management.
4. Integration with other services — for example, purchasing tickets for additional services, renting equipment, and even ordering food directly from the app.

Key questions

1. Where to sell tickets?

• Through the website?
• Integrate payment via Kaspi QR?
• Or offer several options so that the customer can choose themselves?

2. What to do with cash payments?

• Completely switch to non-cash (like in Europe)?
• Keep one cashier for those who prefer banknotes?

3. How not to lose analytics?

• Online sales reports.
• Automatic notifications to management.
• Breakdown by payment method and time of visit.

Why is this important?

The business strives to eliminate the human factor, since people make mistakes, but programs don't. The main goal is to make the ticket purchase process as convenient as possible, avoiding endless queues, unnecessary actions, and frustrating moments. The customer should pay with two clicks and immediately receive the ticket — without email, registrations, or extra steps.

Future: complete control over all services

In the future, the system will be able to:

• Automate payment for all additional services.
• Simplify equipment rental.
• Integrate with CRM for complete business control.

Bottom line

Modern technologies are betting on convenience. Queues are becoming a thing of the past, and customers will get their tickets as easily as scanning a QR code. All that's left is to choose the perfect solution, and it's already on its way.