Today, the client wants everything at once: choose a workout, book a spot, pay and receive a reminder. Fitness clubs need to adapt and switch to a mobile format. We figure out what features should be in the perfect application for the fitness industry.
Key requirements
- Online booking workouts — the client opens the app, selects an activity, and pays.
- Flexible subscription system — you can choose personal or group workouts.
- Integration with CRM — connection with the accounting system (for example, 1C) for automatic tracking of payments and visits.
- Notifications and reminders — about classes, promotions, and upcoming membership expiration.
- Online store — the ability to purchase sports nutrition, accessories, and clothing.
Booking and payment
The main priority is a simple purchase of a membership and workouts. The optimal option is:
- Choice of direction — group or personal training.
- Choosing a coach — including media personalities that attract clients.
- Booking — the client sees the schedule and available slots.
- Payment — card, Kaspi QR, bank acquiring.
- Integration with CRM — the order is immediately displayed in 1C.
How to deal with trainers on rent?
- They can be added to the app, but with a note that their services are paid separately.
- Another option is to place only staff trainers in the app, while leaving renters on Instagram and the website.
- For convenience, add a "Write on WhatsApp" button so that the client can immediately arrange a time.
Attendance tracking
If a client has 30 visits per month, it's important for them to see the remaining balance. This can be solved using a calendar in the app:
- Each workout is deducted upon entry.
- Membership freeze is available directly in the app (for example, 7 days for 500 tenge).
- Unfreezing — automatically or manually.
- Reminders about the impending expiration of the subscription.
Bottom line
The mobile app shouldn't just display the schedule, but also simplify life make life easier for both the customer and automate business processes. Convenient payment, reminders, flexible subscriptions, and integration with CRM — that's what's really important.
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