Kazakhstan is experiencing a boom in private schools. Over the past five years, their number has increased by 2.5 times, especially in Almaty, Astana and southern regions of the country. Parents vote with their wallets: taking children out of public schools, looking for alternatives, willing to pay for comfort and control.
But along with this growth comes a question that no one dares ask openly yet: Are private schools prepared to be managed as businesses?
Not like a teacher's dream. Not like a “family business”. Not like an educational project where the main goal is just to enroll students.
As a real business system: with analytics, metrics, customer service, automation, marketing, and teamwork.
Because in 2025 it’s not enough to simply “open a school.” It needs to be structured as a product, with a solid team and a viable business model.
According to the Ministry of Education, over the last five years in Kazakhstan — the growth of private education exceeded 250%. The majority of new schools were opened in Almaty, Astana and Shymkentas well as in suburban areas where cottage construction is developing.
The reasons are clear:
- distrust towards the quality of education in the state sector
- overcrowded classrooms
- weak discipline control
- parents' demand for safety, services, and modern approach
A private school has become not only an educational institution but also a status marker. In addition, the government began allocating grants and subsidies to private schools, which further stimulates the market.
However, behind this rapid growth lies uneven quality. Many schools open up with strong pedagogical ideas but have little knowledge about processes, management, numbers, and funnels.
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